Guerrilla Marketing is a common term in business, however, foreign to most health professionals and fitness. Why? In my opinion, is the lack of business and marketing education, and ignorance of our profession, "If you build it they will come." First, look at what Guerrilla Marketing. GM is an unconventional system of promotions based on time, energy and imagination instead of big budgets. Objective: To create a buzz, which is a concept of orthodoxy is that the viral causes. This form of marketing typically involves unusual approaches that can stir the pot and create a sense of concern for most health professionals such as chiropractors, osteopaths and massage therapists. Guerrilla market is a perfect technique for small business owners and entrepreneurs is a low cost solution. Adam guerrilla marketing guidelines: ? Focus on working with other professionals and technology companies now use social media and media-Point to small groups and teams, rather than individual markets Forget your competitors-Turn your fourth time, and better ways to use creative skills Guerrilla Marketing: ? Make a video of their services, add music and transitions. Upload to YouTube, write articles for popular health and fitness sites interview Guest-blogs are a charity event at their institution, offer free product on your site There are many ideas and strategies to integrate this form of marketing in the current business model. If you are a healthcare professional and finding a low cost solution to get more clients and patients, then this is the path for you. Remember, look at the directives of its Board of Directors or college has set for his profession.
About The Author
Adam Bogar is the clinic director and co-owner at Dynamic Training & Rehabilitation in Ontario, Canada. [http://www.dynamictrainingandrehab.ca]
DT&R is a leading alternative health care, rehabilitation, and fitness facilitiy that utilizes acupuncture, massage therapy, chiropractic, bootcamps, and personal training to achieve desired results. Adam is also the co-create of therehabbiz.com, Alternative Therapy Management Group. The most powerful online strategic marketing, coaching and products for alternative health care professionals.
To learn more, check out http://bogarperformance.com
Source: http://dpi-inhaler.com/health-professionals-8/
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